Standing relationshipsAll markets
Link building in United Kingdom.
The UK has the deepest supply of any market we cover and the worst signal-to-noise ratio. Everything that is wrong with link building generally is worse here, which is precisely why published thresholds are worth more in the UK than anywhere else.
British English
Written natively, never translated
2,000+
Own-locale monthly traffic floor, measured against United Kingdom
12 months
Monitoring on every placement, replace or refund
What is different about United Kingdom.
The largest supply of sites built to sell links
A large share of UK sites offering guest posts exist for that purpose and nothing else. They have traffic, they have authority scores, and they have an outbound profile that tells you exactly what they are. Spam and outbound checks reject most of what comes back.
Price has almost no relationship to value
UK publisher pricing varies by a factor of ten across sites with near-identical metrics. This is the clearest case for quoting publisher cost and our fee separately, because a total price tells you nothing at all here.
Your client's competitors are buying from the same lists
Overlap is the normal condition in the UK. Suppression plus relevance-first sourcing is what stops your client from ending up on the same twenty domains as everyone else in their SERP.
How the five checks land in United Kingdom
UK organic traffic specifically, not global English traffic. A site with most of its readers in the US or India does not pass a UK brief.
2,000+
Own-locale traffic
Monthly organic traffic in the publisher's own country and language, not global.
Under 40
Spam score
The score must be returned AND below 40. A missing score is a fail, never a pass.
40+ / 100
Relevance
Numeric keyword-category overlap scored per publisher-client pair.
Enforced
Operator cap
Publishers are fingerprinted by shared analytics ids, ads.txt entries, hosting and template, with a cap per operator.
Excluded
No rented links
Sites selling sitewide or footer links are rejected outright.
1 in 12
Clears all five
You never see the rest, but you can ask why any specific domain failed.
Language
British English, with spelling and register checked rather than assumed.
Where we have depth
- Finance and fintech
- Health
- Home and trades
- iGaming adjacent
- B2B and SaaS
Not a limit. Any niche can be prospected for your client specifically.
Other markets
Send one British target.
You get priced candidates that already cleared the five checks in United Kingdom, with the publisher fee and ours on separate lines. No obligation attached to any of them.
Book the first call