Link building for agencies, with the numbers.
What goes wrong when agencies outsource links, how to check a supplier before paying one, and what the markets we work in actually reward. Written for people who have to answer to a client.
LinkTribuneWorked example · 7 min
A two-person consultancy with 10 clients: no approvals, no chasing
Worked example: a two-person consultancy with ten clients hands off link building. We make the calls, explain each one and check every link weekly.
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LinkTribuneWorked example · 7 min
A UK agency reselling white-label reports: zero mentions, two invoices
Worked example: a UK agency's first month of white-label link building. What the client sees, the two invoices, and the margin at twice the cost.
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LinkTribuneWorked example · 7 min
A German performance agency with 15 clients: brand-safe anchors and the DACH traffic trap
Worked example: a German performance agency's first month, with traffic measured in Germany only, mostly branded anchors and one anchor we turned down.
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LinkTribuneWorked example · 8 min
A Dutch agency with 12 clients: the one-hour month
Worked example: a Dutch agency with twelve clients outsources link building. Budgets set once, reports forwarded, about an hour a month of their time.
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LinkTribuneCase study · 7 min
Case study: 29 links in two markets for an online health retailer, with every decision explained
Case study: an online health retailer in two markets. 746 sites reviewed, 29 links live in four weeks at about 210 euro each, and why each one was picked.
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LinkTribuneWhite label · 5 min
What white-label link building actually means, and what is just reselling with a badge
What white-label link building really means for an agency, the four things your supplier should keep out of sight of clients, and how to check them.
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LinkTribuneQuality system · 5 min
Why a traffic floor that counts global visitors is not a traffic floor
A site can have plenty of traffic and still no readers in your client's country. Why we measure local traffic, and how it changes which sites pass.
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LinkTribuneVetting · 6 min
Seven questions to ask any link building supplier before you send them a client
Seven questions to ask a link building supplier before you hire them, what a good answer sounds like, and the answers that should worry you.
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Set a budget per client. We decide what it buys, with the reason on every order, and watch each link for twelve months.
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